Top Ways to Build your List
There are many ways to build your email list, but some are much more effective or efficient than others. We’re going to look at some of the most effective ways to build your email list.
1. Social Marketing – Perhaps the easiest way to build a list quickly is through social marketing. Sites like Twitter.com and Facebook.com make it very simple to get a lot of traffic quickly. Not only that, but their very nature makes it possible for your offers to go viral, quickly exploding your list.
2. Giveaways – Giveaways can be extremely useful for building your niche, especially if you are marketing to other marketers. There aren’t many giveaways available outside internet marketing, however.
You can get notifications about giveaway events by joining the email lists of many of the top marketers, as well as subscribing to IMNewsWatch.com.
3. Joint Ventures – A fantastic way to build your list is by exchanging mailings with other marketers who have lists about the same size as yours. If you have 500 people on your list, you could fairly exchange emails with those who have 250 people (about 50% of your total) up to around 1,000 people (about twice your total).
They will email their list with your offer, and in exchange, you will email your list with theirs. Just be sure to stipulate that you won’t email just anything, because you don’t want to lose the trust of your list members.
You can find joint ventures via forums, including WarriorForum.com. Just look for their joint ventures section and post there that you’re looking to exchange emails.
4. Guest Blogging – Guest blogging can be a remarkable way to grow your list, because you can piggyback on the success and reputation of a high-traffic blog. Just let the blogger know you want to write a high-quality article for them for free in exchange for a link to your squeeze page.
These are just a few of the best ways to grow your email list. There are many others you can try, including video marketing, article marketing, safelists, solo ads, and much more. Get creative and you’ll have a larger list in no time!
Email Marketing Checklist
There are a number of different things you need to do to set up an email marketing campaign. This checklist will serve as a step-by-step system that will help you set up your campaign from beginning to end.
- Domain – First, you need a domain name for your squeeze page. This will serve not only to host your opt-in form, but also to host your downloads.
- Hosting – If you don’t already have hosting, you’ll need to get some to host your domain. HostGator.com is a popular choice.
- Squeeze Page Design – A good squeeze page design is essential. You can get a custom design done for under $100, or you can use a template. You could also use a clean CSS template if you don’t want to use a fancy design.
- Squeeze Page Copy or Video – You will also need a way to lure visitors to join your list. You’ll need a really great headline, plus either a fantastic video or some very compelling bullet points.
- Incentive Offer – You will need to offer some sort of incentive to get people to subscribe. This could be something as simple as a 10 page report that offers some “top secret” information, or as complex as a complete course of some sort.
- Autoresponder Provider – Obviously, you will need a provider to send emails through. I suggest signing up to one of the bigger providers, as they can offer higher deliverability than smaller providers. Try aWeber.com or GetResponse.com.
- Deliver the Incentive – You will need to build a page to send people to after they subscribe. This page will host a link to the download, as well as potentially having some sort of advertisement for your own product or an affiliate product.
- Schedule Autoresponder Messages – Once everything else is in place, be sure to set up some messages that will be delivered every day or two for a while after someone signs up. These should offer some value, such as articles and resources, but every 3-4 messages you can include a marketing message for your own product or an affiliate offer.
Top Sources for Building your List
Let’s look at some of the best resources you can use to build your email list. Use these, along with many others. Get creative and you’ll be able to quickly explode your list!
- Forums – Join forums in your niche and add a link to your squeeze page in your signature. If you’re into internet marketing, try these:
http://forums.digitalpoint.com
- Giveaways – Keep your eye open for giveaway events and join. Find out about the latest giveaways through:
- Article Marketing – Write articles and submit them to article directories, linking to your squeeze page. Try these:
- Co-Registration Lists – Use co-registration lists to quickly build a huge list inexpensively. Try these:
http://www.rextrack.com/Co-Registration
http://www.opt-intelligence.com/Advertise
Maximizing your Income with Email Marketing
With email marketing, as with any form of marketing, you should always be working to maximize your income. There are a number of ways to do that, but one of the best is through the use of a tiered-marketing approach using a custom marketing funnel.
First, you want to have a simple product that is inexpensive to promote as your “loss leader”. You may make very little with this product, or you could even lose a bit of money. However, you’ll make up for it with your backend funnel.
Next, you’ll want a moderately priced service or product to promote that goes well with the product you just sold them. This product will be at least 50% more expensive than the first option.
Finally, have a more expensive option available. This could be your own product or an affiliate product, but you will use it to make the bulk of your income. The other two products will basically get them used to buying from you, and prove to them that you offer quality information.
List Building with Social Networking Sites
There are many different websites you can use to build your list, but social networks and other social sites are some of the most effective. Social websites give you access to millions of people without spending money, and they make it easy for your content to go viral.
Some of the best sites for building your list include:
- http://www.Twitter.com – Twitter is very easy to use, and the format is perfect for list building with incentives. Ask your followers to re-tweet your offers for you, and do the same for them when they ask.
- http://www.Facebook.com – Facebook has more traffic than any other website in the world, and they make It very easy to use the site for marketing. Set up a Fan Page and use it to funnel traffic to your squeeze page.
- http://www.LinkedIn.com – LinkedIn.com is a social network for business. It’s great for building a list if you’re into some sort of service or business-to-business marketing.
- http://www.Squidoo.com – This is like a blog host, free website host, and social network rolled into one. Create some quality content, link to your squeeze page, and then spend time networking to promote it.
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